experiment

Mobile App / Loyalty / Streaming Experience

Shopping Mall x Spotify

From the moment of arrival at Nathan Road, consumers are invited to surprising, sensory environments where amplified entertainment, shopping, cuisine and events create more than just a shopping experience, but a unique lifestyle destination. ​

The new app was designed to allow consumers to stay connected with the mall brand and experience. And music is one of the key element and everyone makes is own beat. In the app, people can personalise their own playlist and share to discover others. No matter your beats are, we can modify your perfect playlist with Spotify livestream feature like everyone is the DJ to enrich the shopping experience.

The trendsetting design, music and technology came to life Integrate with loyalty program and community to earn point Spending on offline store to create a O2O eco system.